Jacqueline Gerra
                                 Marketing Professional                                        
         

Revenue Growth Strategies / Team Building / Immediate Results

Progressive-thinking and results-driven Marketing Professional with a strong entrepreneurial and creative nature, coupled with a keen business sense to lead, design, and execute solution-based marketing programs /campaigns as well as customer-focused, tradeshow-management and event-planning efforts. Repeated success dramatically accelerating revenue growth, market exposure, and bottom-line results for company/clients.  Excellent client management skills to retain mutually beneficial partnerships and loyal client base. Core competencies include:

·         Positioned agency to become Japan´s primary American international tradeshow network alliance by forging strong, trusting relationships with multiple Japanese companies; effectively promoted and provided high-profile market exposure of global products at American tradeshows.

·         Created new revenue streams while simultaneously reducing advertising costs, including initiating and composing monthly industry e-newsletter (E-ExpoNews rated #1 as industry choice for exhibit news) distributed to 30,000 members nationwide; increased lead generation 60% and profit margin by 25%.

·         Conceived and oversaw all phases of project lifecycle for developing two automated, lead-generating software programs; led to dramatic 75% decrease in advertising budget and 50% reduction in trade show budget while increasing lead generation 35% and income 45%.

·         Consistently surpassed expectations and exceeded measurable targets, including sales, lead generation, revenues, profits, client base, market share and market positioning.

·         Steered company´s marketing direction to gain competitive advantage needed to become national operation.

·         Restructured sales operations, implemented educational sales training program, and guided 6-person sales team and 60 vendors to recapture lost market share, resulting in 37% boost over two-years.

·         Championed innovative tradeshow programs to effectively convey clients´ messages and introduce results-driven, tradeshow-sales-training program for clients to meet intended objectives; increased sales and lead generation up to 50% during tough economic times.

·         Produced online nationwide talent registration program reducing employee cost and improving client production time and cost.

·         Created and launched online advertising program increasing lead generation and income 28%.

Grew sales by successfully penetrating assigned territory and establishing new accounts. Cultivated relationships and responded effectively to questions/concerns to remove customer hesitation/obstacles, gain new business opportunities and build revenues. Took initiative to design and orchestrate customer and employee training program. Selected accomplishments:

·         Boosted sales 25% within six months, and consistently exceeded sales quotas by up to 50%.

·         Gained confidence and business of previously unattainable accounts; achieved 70% closing ratio.

·         Originated referral program to maximize leads; led to 35% increase in sales.

Provided expertise and services to effectively advise clients on strategic planning, development of comprehensive sales and marketing programs, and customized business strategy for increased revenue growth and market presence.  Conducted and analyzed market research for informed decision-making and planning. Provided oversight for hiring process and additional HR tasks. Managed vendor relations and lead generation programs.  Selected accomplishments:

·         Championed implementation of information technology team to manage growth.

·         Successfully oversaw multi-layered client projects including development and execution of marketing communications and integrated marketing plans, brand management, channel marketing, and budget development; advanced sales 40% for majority of clients.